1. Clean Beauty Standards
• No parabens
• No silicones
• No mineral oils
• No PEGs
• No sulfates (SLS/SLES)
• No drying alcohols
• No artificial colorants in key formulas (only CI-approved ones where strictly needed)
• No microplastics

2. Skin-Loving Ingredients Only
• Formulated with dermatologically tested, skin-identical moisturizers like glycerin, urea, and hyaluronic acid
• Rich in botanical extracts: rice bran oil, calendula, aloe vera, mallow, sunflower oil
• Powerful antioxidants: Vitamin E, Vitamin C (ascorbic acid), trehalose
• Safe and effective peptides for anti-aging

3. Sustainable & Responsible
• Respectful of marine life (reef-safe SPF ingredients)
• Recyclable packaging components (PP, PET, HDPE, caps indicated clearly)
• Mindful formulas that avoid unnecessary fillers or harsh chemicals

4. Multifunctional Formulas
• Products combine hydration, repair, and protection in every step
• SPF30 serum: not just protection, but also calming and antioxidant care
• Eye contour: combines illuminating fillers + long-term peptide-based benefits

5. Designed for Sensitive Skin
• Focus on barrier protection and hydration
• Free from known irritants and allergens
• Includes calming agents like mallow root, calendula, and allantoin

6. Science Meets Nature
• Botanicals backed by clinical science
• Peptides and sunscreens with proven efficacy
• Every formula balances natural extracts with biotech innovations